Dysfunction What?
There is a group of people out there who believe that e-mailing cryptic pharmaceutical ads about male erectile dysfunction and other sexual maladies is something I want. As someone that is highly suggestible and easily swayed by complete strangers, this makes perfect sense to me. Yea right. Sending wave upon wave of e-mails to people that delete them en mass instead of opening them seems like a perfect marketing idea to me. But there is some twisted logic to the endless stream of e-mails although I am frustrated by the inability to control the volume of the bombardment.
If you look at the cost of sending first class mail, it is $0.39 per envelope. If you mail something to someone’s house on a fishing expedition, you are very likely not going to get any response. I know that most “junk” mail gets ripped in half and pitched. If the cover is hand written, I will usually open it to see if it is from someone I know. Mostly, it makes for filling that empty slot in the circular (or rather rectangular) file. Now, if you send out e-mail, you get $0 in cost, other than the computer. So a 1000 person mailing would be $390 on if you got 0.5% response, it would be 5 people. If one of those actually purchases something, it had better be more than $390 plus the envelopes, plus the stationary, plus the time to compose, fold, seal, and take to the post office. With e-mail you have $0 expense no matter how many you send and if 1 person responds, all you have put into it is the time to send the e-mail.
Economically it makes perfect sense. To those consumers that have to wade through the garbage day in and day out it is an annoyance. Now, if the product is one that I have requested information on, it is mighty helpful. Coupons, cruise specials, free dog food, updates on upcoming book publications and wine tasting dates are all perfectly acceptable for incoming e-mail but I have requested those. If I want to be treated for erectile dysfunction (not something I need yet), I will go see my doctor. After all, you cannot spit without seeing a commercial for that medication on the TV. If I am going to use a prescription, it will certainly not come from an internet add.
Icool
Cobb
If you look at the cost of sending first class mail, it is $0.39 per envelope. If you mail something to someone’s house on a fishing expedition, you are very likely not going to get any response. I know that most “junk” mail gets ripped in half and pitched. If the cover is hand written, I will usually open it to see if it is from someone I know. Mostly, it makes for filling that empty slot in the circular (or rather rectangular) file. Now, if you send out e-mail, you get $0 in cost, other than the computer. So a 1000 person mailing would be $390 on if you got 0.5% response, it would be 5 people. If one of those actually purchases something, it had better be more than $390 plus the envelopes, plus the stationary, plus the time to compose, fold, seal, and take to the post office. With e-mail you have $0 expense no matter how many you send and if 1 person responds, all you have put into it is the time to send the e-mail.
Economically it makes perfect sense. To those consumers that have to wade through the garbage day in and day out it is an annoyance. Now, if the product is one that I have requested information on, it is mighty helpful. Coupons, cruise specials, free dog food, updates on upcoming book publications and wine tasting dates are all perfectly acceptable for incoming e-mail but I have requested those. If I want to be treated for erectile dysfunction (not something I need yet), I will go see my doctor. After all, you cannot spit without seeing a commercial for that medication on the TV. If I am going to use a prescription, it will certainly not come from an internet add.
Icool
Cobb
posted by Cobb at
7:00 AM
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