So Let It Be Written, So Let It Be Done

I can Hear Yul Brynner saying those words as Rameses in The Ten Commandments. It was that distinct accent and clipped rhythm that made it so unique. Of course there was Charlton Heston as the heroic Moses, champion of the whiney, disobedient Jews that we all picture when we think about that epic movie. But it is what is being written that I wanted to talk about. The amusing headline from Yahoo is that overall newspaper circulation is down 2.5%. That means that the reading public is forsaking their desire for the printed media. The article says that newspaper circulation has been in decline for years and that the young are ignoring that medium. They are more interested in the digital news.

The newspaper is an antiquated method of getting out the information. It was the primary method of disseminating information before the radio came along but people still wanted to read. When TV hit the stage with its nightly news, people still needed to get their local updates. The local evening news filled in the gap and what were left were the coupons and the obituaries. You can get the coupons on line so that leaves looking at who died. Not something young people are interested in. The article did allude to a significant rise in the amount of time people are on line.

Young people do not think of newspapers as the source of information that their parents and grandparents do. In the world of cell phones and text messaging, they can get updates at the touch of a button or have their phone ring them when what they requested is available. For those of us who cannot seem to get past the cell phone as an emergency device, the internet is still quicker, cheaper and you do not have to collect and dispose of heaps of paper every week. I suppose you could recycle but why consume a resource that does not need to be used. It is not like the information is going to be lost if it is not printed. It will reside on someone server until it is needed again. So let it be done.

Icool

Cobb